Retail Project | Rawan Alserafi

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rawan.alserafi@gmail.com

TOMMY HILFIGER

For this project I was required to redesign an existing retail shop (END.) on Grainger Street, Newcastle Upon Tyne, UK. The main purpose was to make traditional shopping opposed to online shopping more fun and interactive. I decided to make a two story brick wall 'art area' to support artists and local talent and also help them be part of the design itself. I was given a selected brand (Tommy Hilfiger) and was asked to redesign all three floors according to the brand.

Front Elevation

Front Elevation

Front Elevation Contractual

Front Elevation Contractual

Ground Floor Plan Rendered

Ground Floor Plan Rendered

Ground Floor Plan Contractual

Ground Floor Plan Contractual

Basement Plan Rendered

Basement Plan Rendered

Basement Plan Contractual

Basement Plan Contractual

Jeans/Retail Display

Jeans/Retail Display

3D Studio Max perspective of the Rusty steel jeans display that will be located in the basement.

Jeans/Retail Display Rendered

Jeans/Retail Display Rendered

3D Studio Max + Photoshop render of display in basement.

First Floor Plan Rendered

First Floor Plan Rendered

Featuring marble floor design on concrete.

First Floor Display/Seating Area

First Floor Display/Seating Area

3D Studio Max Perspective of full mirror wall with displays featuring the brand's signature colors.

First Floor Perspective Rendered

First Floor Perspective Rendered

3D Studio Max + Photoshop render of display in first floor.

First Floor Plan Contractual

First Floor Plan Contractual

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